Accountants and Financial Professionals

Dear Accountants & Financial Professionals: Letter from Aksala Wealth President Evan Guido.

After tireless reading, meetings, conferences and white papers followed by hundreds of casual discussions with CPA's and Financial Professionals, I can say, our clients want and deserve better planning outcomes. Not to mention there are millions and millions of dollars of untapped revenue that both firms are missing out on, and there are 3 big reasons: INERTIA, TRUST and GREED.

Let me first address the CPA. You've worked hard for years building your practice while offering quality service and great advice to your clients. You're proud of your practice, you’re proud of your client base, and you protect your reputation fiercely. The last thing you would ever stand for is to expose your clients to someone you didn't know or trust and risk them damaging your relationship with your clients or tarnishing your reputation.

With that said, the business has changed, and your practice has not evolved as fast as the consumer trends. Over the past five years clients have gone out of business, been laid off or retired. This contraction also reduced Billings. Robo Tax has lowered margins, and business has become much more competitive. So, in many cases, your revenue is flat or shrinking even though your overhead continues to rise.

Like all professionals, you know there are only so many hours you can work in a given week. As a result, your ability to grow your income is limited. But you also know that your clients have needs that you could be serving that would more than compensate for the shrinkage and marketing challenges you face. But, how do you do it without stepping into the unknown or asking the client to do the business with you. ie: sales process.

Now I'd like to address the Financial Professionals. Like my professional CPA friends, you love your work, but you don't love marketing. You believe the CPA has the holy grail as a trusted contact with a good bit of data to perform excellent planning work. Bringing in new business represents an obstacle that you will always face. You may or may not have realized that if you could partner together with an established, successful CPA that it would change your future and the success of your business. However, the ability to establish a business relationship somehow gets stalled or you face resistance from that CPA due to uncertainty.

Now I'd like to address both of you. Being a tax-focused planner myself and working with many CPA’s and Financial Professionals over the years, has forced me to develop a system that eliminates all of those issues that get in the way of the greater success for both parties. Our mission at Aksala Wealth is to bridge the gap between CPA’s and Financial Professionals with the result being greater revenue and value for both parties involved through a synergistic relationship. Studies show this family-office structure is what your best clients want and you are plain and simple not delivering a holistic solution to meet your client’s needs.

Let me show you how we can bring added value and revenue to your practice. Give us a call today and learn how we can help you bring a team of support and breathe life into your practice that your clients will applaud, and your finances will appreciate!

Evan R. Guido
President / Senior Wealth Advisor
Aksala Wealth Advisors